Greetings guys and gals!
Hope you all are having a splendid weekend so far….
It’s time again for another Flip This Book Club review by the lovely and talented Mrs. Shae Bynes. I know I’m a little late getting it posted, but hopefully it gave everyone some extra time to read it.
This month’s book pick was Rework, by Jason Fried and David Hansson. For those who read it, I hope you enjoyed it!
Take it away, Shae….
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I first heard about the book Rework on Twitter. One of my favorite bloggers Pat Flynn tweeted about it and mentioned that it was his new favorite book. Considering that I’m always looking for a good book to read, I went to Amazon.com and looked it up and found a very compelling review from Seth Godin. I won’t repeat his entire review, but this is what caught my attention:
This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time.
Sounded like a winner to me…and it really was. Rework is not your ordinary business book. It’s very straightforward playbook for success that challenges the status quo in a number of areas. The principles in Rework are the foundation which authors Jason Fried and David Heinemeier Hansson built their successful (and still growing) business 37Signals.
I thought I’d share 15 of the principles for success that you may find very relevant with your real estate business or any other business you may have (or aspire to have).
1. SMALL IS GOOD: Don’t make assumptions about how big you should be ahead of time. Grow slow and see what feels right. Small is not just a stepping-stone. Small is a great destination in itself.
2. WORKAHOLICS AREN’T HEROES: They don’t save the day, they just use it up. The real hero is already home because she figured out a faster way to get things done.
3. SOLVE YOUR OWN PROBLEM: The easiest, most straightforward way to create a great product or service is to make something you want to use. If you’re solving someone else’s problem, you’re constantly stabbing in the dark. When you solve your own problem, the light comes on. You know exactly what the answer is.
4. JUST DO IT: What you do is what matters, not what you think or say or plan.
5. STAND FOR SOMETHING: When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.
6. EMBRACE CONSTRAINTS: Constraints are advantages in disguise. Limited resources force you to make do with what you’ve got. There’s no room for waste. And that forces you to be creative.
7. MAKE A DECISION: Whenever you can, swap “Let’s think about it.” for “Let’s decide on it.” Commit to making decisions. Don’t wait for the perfect solution. You can’t build on top of “We’ll decide later” but you can build on top of “Done.”
8. LAUNCH NOW: If you had to launch your business in two weeks, what would you cut out? When you impose a deadline, you gain clarity.
9. BREAK IT DOWN: Start making smaller to-do lists. Long lists collect dust. Long lists are guilt trips. The longer the list of unfinished items, the worse you feel about it. Break long lists into a bunch of smaller lists and look at the small picture and gain quick victories.
10. BE YOU: Competitors can never copy the YOU in your product. Inject what’s unique about the way you think into what you sell.
11. LET CUSTOMERS OUTGROW YOU: When you let customers outgrow you, you’ll most likely wind up with a product that’s basic — and that’s fine. Small, simple, basic needs are constant. There’s an endless supply of customers who need exactly that.
12. DON’T CONFUSE ENTHUSIASM WITH PRIORITY: The enthusiasm you have for a new idea is not an accurate indicator of its true worth. Let your latest grand ideas cool off for a few days before acting on them.
13. OUT-TEACH: Instead of trying to outspend, outsell, or outsponsor competitors, try to out-teach them. Teaching probably isn’t something your competition is even thinking about. Teaching forms bonds that traditional marketing doesn’t.
14. KEEP IT REAL: Don’t be afraid to show your flaws. Imperfections are real and people respond to real.
15. FORGET RULES AND COMMUNICATE!: Sound like you. Who says writing needs to be formal? You don’t have to strip away your personality when you write. When writing don’t think about all the people who will be reading…just write for one person.
I’d love to hear from those who also read Rework. What points resonated most with you?

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Thanks for another awesome review, Shae!
Have a great rest of your weekend, everybody!
P.S.
Next month’s book is going to be Tribes by Seth Godin. We’ll meet here on December 13th (ish) to discuss!
P.P.S.
Does anyone know what a “Talking Broker Monkey” is? Someone found my blog yesterday by Googling that phrase, and I’ve been cracking up all day saying it to myself.
Talking Broker Monkey.
Hehe.

Oh wait. Now that I look at it again, it looks like they spelled monkey wrong. Maybe they meant to type “money” instead?
Although that doesn’t really make any sense either, does it? Plus it’s nowhere near as funny as a talking broker monkey.
Perhaps I should have another glass of vino…
Later gators.






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