Hola Folks!
It’s time for another Flip This Book Club review by my pal Shae Bynes….
This month’s book was HARD Goals by Mark Murphy. Hope you all enjoyed it!
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I really wasn’t looking to read yet another goal setting book. I’ve likely read about 10 books on this topic from some of the most respected personal development experts out there. However, my friend Julie Broad suggested that I pick up HARD Goals and check out Mark Murphy’s approach to goal setting and achievement because she found it to be unique and refreshing.
I must say that I’m glad that I read it because his perspective definitely provided clarity on why some of the goals I set for the past couple years just didn’t feel quite right…and now I know how to fix them.
Murphy believes that implementing a goal gets a lot easier when your goal is HARD. Like me, you’re probably thinking that Murphy means HARD as in difficult….well, yes and no. It’s more than that. HARD is actually an acronym:
H – Heartfelt - You need to have a deep emotional attachment to your goal
A – Animated – You need to have lively and robust images of your goals dancing through your mind
R – Required – You must feel lke your survival depends on achieving your goals…that you mist achieve them or your world will end
D – Difficult – Your goals must not be small and easy — they should require you to enter unchartered territory
Murphy argues that if you only feel ho-hum about your goals…or even if you subscribed to the theory of SMART (specific, measurable, achievable, realistic, time-limited) goals, all the daily rituals and discipline in the world won’t help you succeed and you’ll waste time trying to trick yourself into implementing mediocre goals.
Key Insights From HARD Goals
Below are some of my favorite insights from HARD Goals. I really encourage you to read the book if you haven’t already so that you can understand the science behind his methodology and learn all of the “how to” details to help develop your own HARD goals.
- You need to understand your Shoves and Tugs. Shoves are those issues that demotivate you, drain your energy, and stop you from giving 100%. Tugs are the issues that motivate and fulfill you, that you inherently love, that make you want to give 100% no matter what. Once you understand these things, you can choose goals that are more suited to your intrinsic drives (Shoves).
- The biggest impediment to any goal is lack of visual stimulation. Don’t fall for the “illusion of specificity” — thinking that if you just pick a numerical goal, that’s all you will need. If you don’t first start with a picture, your numbers will provide a false sense of specificity. Here’s the real test of specificity: If a 6 year old child can draw a picture of your goal, it’s specific.
- When you’re truly starting at ground zero, when you have absolutely no idea how to do what you’re trying to do, a performance goal can backfire. In these cases you will likely want to start with a learning goal.
- If you can breeze through a goal without learning, it’s just not difficult enough. You should have two to four major new learning experiences from each of your goals. If it’s not going to generate that level of learning and growth, make it about 30% more difficult.
- Another “difficulty test” is to ask yourself to what extent is the goal within your comfort zone?
- Totally within my comfort zone (”I can do this with my eyes closed.”)
- Pretty much within my comfort zone (”I’m awake, but hardly in a state of excitement.”)
- A little outside of my comfort zone (”I feel a little twinge of excitement or nervousness.”)
- Outside my comfort zone (”I’m on pins and needles, totally bug-eyed alert.”)
- So far outside of my comfort zone I’m too dumbfounded to even respond
This is a subjective test, but Murphy suggests that if your goal is sufficiently difficult, choice 4 is right on the money (1 and 2 are too easy, 3 is at least getting close, and 5 is way too hard).
Did any of you read HARD Goals? If so, what were your takeaways from it? If you haven’t checked it out, a highly recommend it if (1) you are yet to develop any goals or (2) you aren’t very enthusiastic and driven for one or more of the goals you’ve set for yourself.
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Thanks for another great review, Shae!
Next month’s book will be The Success Principles, by Jack Canfield. We’ll meet back here in 30 days to discuss.
Have a great weekend, y’all!


His style reminds me of a firecracker…it’s hard-hitting and powerful in a very short period of time (76 pages!). As with every other Godin book I’ve read, I really enjoyed and got a lot from this month’s Flip This Book Club selection, The Dip – A Little Book That Teaches You When To Quit (And When To Stick).





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