Greetings, blogosphere!
I hope you all had a wonderful weekend!
We celebrated Gasparilla here in Tampa, so I spent my weekend watching drunken pirates pillage the city while drunken hookers flashed their boobs in exchange for worthless plastic beads. Because what would a parade be without drunken hookers flashing their goods?
Anywho. Today I finally bring you the way, way, way past due Flip This Book Club review of Tribes, by Seth Godin. Brought to you by my pal Shae Bynes from GoodFaithInvesting.com.
Take it away, Shae….
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To put it simply, Seth Godin is a master of words. Tribes is the second book I’ve read from Godin and true to form he packed a ton of insight in a powerful bite-sized book (less than 150 pages and the book itself is small). Tribes is all about leadership — creating movements and building successful organizations based on the power of word of mouth.
One warning though: if you are looking for a book that lays out an action plan for you or your business, you’ll be
disappointed. Tribes is more of a collection of insights and illustrative real-life stories than a “how to” book….in fact, it’s a bit chaotic. You’ll have to absorb the insights and then figure out how you want to apply them to your life and business. That being said, I still personally enjoyed and benefited from this book.
So what is a tribe? Godin defines a tribe as a group of people connected to one another, connected to a leader, and connected to an idea. A group needs only two things to be a tribe: a shared interest and a way to communicate. Thanks to the internet, it doesn’t even matter where the tribe members are located….the geographic barrier is gone which allows people across the world to create a movement and get things done.
Here are some of my favorite insights from Tribes:
On Leading Tribes:
- The marketplace now rewards (and embraces) the heretics. It’s clearly more fun to make the rules than to follow them, and for the first time it’s also profitable, powerful, and productive to do just that. Leaders make a ruckus.
- Leaders use passion and ideas to lead people, as opposed to using threats and bureaucracy to manage them.
- A true fan is a member of the tribe who cares deeply about you and your work. That person will cross the street to buy from you or bring a friend to hear you or invest a little extra to support you. True leaders have figured out that the way to win is turning a casual fan into a real true one.
- You’re not going to be able to grow your career or your business or feed the tribe by going after most people. Almost all the growth that’s available to you exists when you aren’t like most people AND when you work hard to appeal to folks who also aren’t like most people.
On Success:
- You don’t have enough time to be both unhappy and mediocre. It’s not just pointless, it’s painful. Instead of wondering when you next vacation is, maybe you ought to set up a life you don’t need to escape from.
- The secret of being wrong isn’t to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn’t fatal. The only thing that makes people and organizations great is their willingness to be not great along the way.
- If your organization requires success before commitment, it will never have either.
- Without people pushing against your quest to do something worth talking about, it’s unlikely to be worth the journey. Persist.
For me, Tribes was a reminder that I can do something pretty spectacular (in business or any other movement or cause) even with a relatively small number of people….as long as I’ve taken the care to develop them as true fans. One other key point I took from Tribes is that the key to success in an organization is to find the leaders (those willing to do things differently and make change), promote their work publicly, give them a platform for their message, and help them develop followers and true fans. That’s when the magic happens.
For those who also read Tribes, I’m curious to know what stood out to you? Any new insights that you’ve taken action on (or plan to)?
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Thanks for another awesome review, Shae!
Our choice for next month’s book club will be Outliers, by Malcolm Gladwell. We’ll meet here on Monday Feb 28th to discuss!
Have a fantabulous week, everybody!
10-4, over and out.









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